Old Salt Co-op provides meat raised with integrity from Montana landscapes its customers know and care about. The company teams J Bar L, Mannix, Sieben Live Stock and a growing list of other ranches with chefs, butchers and entrepreneurs in an unprecedented effort to rebuild infrastructure for Montana’s meat. More than the meat itself, Old Salt is about connecting customers and producers in a shared purpose: to be stewards, enhancing land, wildlife habitat and community like a pinch of salt in a recipe, like the salt of the earth.
Commodities without context. The vast majority of livestock from Montana ranches are sold into a historically consolidated packing, distribution and retail system which reduces producer, product and customer to commodities stripped of the context that matters. It is possible to rebuild a meat industry that supports land stewardship in Montana, but not overnight and not with boutique marketing buzzwords and gimmicks.
Customer relationships. Old Salt Co-op facilitates customer-ranch relationships that bridge urban and rural. Facilitated by a meat processing enterprise, it provides high value local beef, lamb, pork and other livestock-based provisions for sale online and via wholly owned retail outlets. Hospitality and retail enterprises will promote the brand and augment sales, doing for Old Salt meats what microbreweries have done for beer, showcasing the product via the culinary craft. In this way we will establish a resilient local system for meat capable of sustaining land stewardship.